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Where Strategy BECOMES Legacy. 

Who We Are

Success isn’t random. It’s built—strategically, intentionally, and with the right team behind you. That’s where we come in.

What makes us different? We combine two worlds most firms can’t touch:

  • Decades of private wealth experience advising family offices, entrepreneurs, and high-net-worth individuals
  • Real-world success helping entrepreneurs, athletes and executives secure the biggest deals in pro sports, Wall Street, and private equity
We’re not just advisors, we’re entrepreneurs who’ve built and exited companies ourselves. We know what it takes because we’ve lived it. And we bring that same mindset to every client.
This is more than consulting. It’s a 360° approach to growth, performance, and legacy—backed by results.

Bigger deals. Smarter strategies. Generational outcomes > FASTER

Service Areas

Three Specialized Divisions

We operate through three specialized divisions: Business Advisory, Sports & Entertainment, and Family Offices—enabling us to provide precisely tailored solutions to a highly selective clientele.

Business
Advisory

At LVP, we turn uncertainty into strategic momentum. In a landscape defined by disruption, we help businesses move faster, adapt smarter, and scale stronger.

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Sports & Entertainment

Offering a distinctive approach to sports and entertainment management, focuses on comprehensive career planning that ensures a fulfilling and prosperous life post-career.

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Family
Office

Dedicated to helping families maintain full control over their wealth and legacy, ensuring each family’s unique goals are maximized and optimized.

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Business Advisory

At LVP, we turn uncertainty into strategic momentum. In a landscape defined by disruption, we help businesses move faster, adapt smarter, and scale stronger.

Summary

Change isn’t a threat—it’s your greatest advantage. In a world defined by disruption, the most successful companies aren’t the biggest—they’re the fastest, boldest, and most adaptable.

At LVP, we go beyond traditional consulting. We become your strategic partner, helping you turn volatility into momentum. We sharpen your strategy, empower your workforce, streamline operations, and strengthen risk management—so you can scale with confidence and lead with clarity.

Whether you’re facing economic shifts, emerging technologies, or rising competition, we position your business to thrive—no matter what the future holds. Don’t just keep up with change. Set the standard. With LVP, you’re not just ready for what’s next—you’re built for it.

Services

Strategic Advisory Services

  • Business Strategy Development
  • Mergers & Acquisitions (M&A)
  • Capital Raising
  • Investor Relations
  • Corporate Lift outs
  • Exit Planning

Leadership & Operations

  • Fractional C-Suite Services (CEO, CFO, COO, CMO)
  • Executive Compensation Strategy
  • Talent Search & Placement
  • Risk Management & Compliance
  • Media Training & Communication Strategy

LVP Elite Coaching

  • Entrepreneurial Coaching
  • Executive Coaching

Sports & Entertainment

Offering a distinctive approach to sports and entertainment management, focuses on comprehensive career planning that ensures a fulfilling and prosperous life post-career.

Summary

Over a decade of experience helping professional athletes and entertainment professionals elevate and protect their financial lives—before, during, and long after their playing & media careers.

Our elite, multidisciplinary team specializes in coordinating every aspect of your financial world, including legal matters, strategic negotiations, marketing, behavioral finance, tax planning, and long-term wealth strategy.

If you’re looking for a lifelong partner committed to building your legacy and ensuring success beyond the game, you’ve found the right team.

Services

Contract Negotiation

  • Securing the best possible terms for your career.

Due Diligence

  • Comprehensive analysis to ensure sound decisions and strategic investments.

Personal Branding & Media Training

  • Enhancing your image and preparing you for the spotlight.

Professional Training & Development

  • Maximizing performance, pre and post career.

Financial Planning

  • Building a stable financial future with personalized strategies.

Endorsement Deals

  • Securing lucrative partnerships and brand endorsements.

Business Management

  • Managing and growing your business ventures.

Post-Career Transitioning

  • Strategic planning for life after your career, ensuring lasting success.

Family Office

Dedicated to helping families maintain full control over their wealth and legacy, ensuring each family’s unique goals are maximized and optimized.

Summary

Achieving the pinnacle of family wealth management requires a structure that combines precision, flexibility, and personalization. The LVP Family Office Group provides tailored family office experience, offering many of the benefits of a single-family office at a fraction of the cost.

Founded by Rob Luna, a former world-renowned wealth management professional with over two decades of experience in managing assets for multi-family offices, LVP Family Office Group emerged from his vision of creating a better solution for family wealth. After selling his previous firm to a publicly traded company, Rob spent three years developing LVP’s proprietary family office model. This model is designed to help families not only build but also manage their wealth and legacy with clarity, control, and accountability.

Rob and his team work directly with each family to ensure the success of their family office, focusing on key elements such as Business planning, Portfolio construction, Risk Management, tax mitigation, concierge services, and more. Our approach is comprehensive, leaving nothing to chance and ensuring that every family’s goals are met and exceeded.

 

Services

Exclusive PRE-Family Office Program

  • Family office planning before the family office money.

Complete Family Office Start-up, Realignment, or Reworking

  • Tailored solutions for set up or restructure

Annual Check-Up

  • A comprehensive review to ensure your family office stays on track with your goals.

Manager of Managers

  • Overseeing and optimizing your family’s external managers.

Education for Operators and Family Members

  • Empowering your team with the knowledge to run a successful family office.

Security Consulting (Cyber and Personal)

  • Protecting your wealth and legacy with robust security solutions.

Risk Management Program

  • Identifying and mitigating risks to safeguard your assets.

Customized Projects

  • Creating bespoke strategies for unique needs.

Due Diligence & Deal Analysis – Private Equity & Real Estate

  • We provide rigorous due diligence and financial analysis for private equity and real estate investments. Our tailored insights help identify risks, evaluate returns, and align opportunities with your long-term goals.

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Isiah, CPA

Tax Director

Isiah CPA serves as a Tax Director for Luna VP, specializing in helping athletes and professionals navigate the complexities of tax strategy. His expertise is crucial in understanding and minimizing tax liability, which is vital for maximizing financial success.

Many individuals in high-income professions often overlook proper tax planning, leading to overpayment or financial challenges. Isiah’s role is instrumental in ensuring that clients deploy effective tax strategies both during their careers and in their post-career planning, ultimately helping them secure and enhance their financial futures.

Sabina Luna

VP of Marketing & Strategy

Sabina combines her extensive education and experience in design and branding to create unmatched strategies that help our clients connect with their target audience, build brand loyalty, and significantly increase monetization.

She has a successful track record helping clients gain new audiences, raise needed capital, & obtain a greater share of wallet through various marketing and business strategies.

Sabina’s expertise includes coordinating all of her client’s needs with our various subject matter experts to assure we can meet our clients objectives anywhere from start-up to later stage business contemplating exit strategies.

Vanessa Patrick

Operations Manager
Vanessa brings extensive experience working with high-net-worth investors in the Wealth Management industry. In her role as Operations Manager, she is instrumental in supporting our team with high-level operational strategies. Given the complexity of our clients’ needs, Vanessa treats each client relationship as a unique business, ensuring that personalized attention and tailored solutions are always a priority. Her expertise in managing intricate operational details allows our team to maintain efficiency and excellence, ultimately driving exceptional outcomes for our clients.

Luis Galdamez, CFA

Managing Partner

Luis Galdamez, CFA, is the Managing Partner at Luna VP and brings over two decades of experience in working with ultra-high-net-worth clients, including family offices, professional athletes, corporate executives, and successful entrepreneurs. As a Chartered Financial Analyst and certified financial planner, he holds the highest credentials in his field.

Luis specializes in financial modeling, due diligence, and providing comprehensive oversight of all financial aspects. His commitment to understanding each client’s unique needs and goals ensures that they have the smartest financial strategies in place. With Luis on your team, you gain a dedicated partner focused on your success, making his expertise an invaluable asset in navigating your financial landscape. Luis is also able to offer comprehensive investment guidance and asset management as an partner and advisor through Real Talk Capital, LLC a SEC registered investment adviser.

Rob Luna, MBA

CEO

Rob has spent over 27 years guiding high performing clients—including family offices, elite NFL athletes, World Champion boxers, Fortune 500 executives, and top entrepreneurs—to build successful businesses and create generational wealth.

In January 2020, he sold Surevest, the wealth management firm he founded in 2002, to a publicly traded financial institution. He then spent three years helping the firm grow into one of the largest Private Wealth Management firms in the U.S., approaching nearly $250 billion in assets under management.

 A sought-after financial expert, Rob is a regular contributor on Fox Business and the best-selling author of “Close Your Wealth Gap: Financial Lessons to Upgrade Your Life,” published by Wiley in 2023.

He holds an MBA from both The Anderson School of Management at UCLA and the National University of Singapore and is an alumnus and former fellow of the Wharton School of the University of Pennsylvania.

Currently, Rob leads the Family Office and Athlete division at LVP, where he is personally involved in ensuring the long-term success of clients.